I about died when I heard one of my favorite entrepreneurs, Jenna Kutcher talk about Why You Need a Blog on her podcast. Why was it so surprising? Because I have been thinking this a lot lately. When people ask me how I make money blogging or I talk to people who are side hustling so hard, I can’t help but think how everyone could benefit from a blog. Like, everyone. Haha. Maybe that’s a little bit dramatic, but I’m being totally serious. Whether you have a small business already, are side hustling with MLMs or you want to start a business or write a book…seriously look into the world of blogging! I broke it down today into 10 steps that can help turn your blog into a business
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When it comes to running a blog, my general opinion (as well the opinion of tons of other successful bloggers) is that you need a niche when you start your blog.
What is a niche?
A niche basically means that you are committing to focusing your blog on one topic. Maybe that means gardening, cars, photography, food etc.
Sub-niches can be even more beneficial to growing your business but can be a lot tougher to come up with material to write about.
If you already have a small business, then, congratulations, you have your niche! For the rest of us, it might be a little tougher than that.
It took me about 2 years before I actually knew what direction I wanted to take my blog in and now that I know, heaven knows there is no stopping me!
Why do you need a niche?
At the end of the day having a niche all boils down to the benefits you get from Google and other search engine platforms.
When you consistently blog about one thing on your website then Google starts to see you as an expert in that area. You are more likely to get more views and be boosted to the top of the search results.
Having a niche also helps you target a specific customer. If you are hoping to grow a business, there is probably a limited variety of what you sell or what your services are and having a niche will help you narrow down your potential clients.
If you want to turn your blog into a business, then you should start your blog in the right way. That means paying a little more to get better quality and scalability.
Some free blogging platforms while easy to use, don’t offer the same bandwidth or design capabilities as that of a paid for hosting site.
This doesn’t mean that you have to break the bank.
Thankfully, these days you don’t have to be a web designer to have a gorgeous web design. When you create a blog with BlueHost, you will be automatically set up with WordPress.
They have a variety of gorgeous, FREE themes that you can use or you can download additional themes if you want a layout that stands out from the crowd.
In order to get yourself and your blog out there, you need to be consistently writing blog posts. This can mean up to every day when you’re first starting! I recommend at least every other day.
Getting content out there allows more opportunities for people to see your posts and find your business.
It might take a while and be a little overwhelming at first, but I promise, if you can stay consistent with your blog posting it will help your blog grow that much faster.
What should your content look like?
There are some basic guidelines to remember when you are writing your blog posts. Here are my top recommendations:
Check your spelling and grammar!
One of the biggest turn offs for potential customers will definitely be poor grammar. Download the Grammarly app to have on your desktop. It keeps an eye out for both spelling and grammar errors.
For better tips and more detailed advice, check out How to Get Your First $1,000 Blogging. There is a section all about about creating quality posts and what you need to make sure you have.
Quality graphics and images now only allows for more chances of being found on Google but creates a better experience for the user as well.
The types of images you use will definitely depend on the type of business that you have. For example, if you rung a photography business, it’s kind of a no-brainer that you should have beautifully stunning photos in your posts.
If you run a blog more like this one, graphics are a little less important, but infographics can go a long way.
Creating quality graphics
The best online source for creating gorgeous, clean graphics is Canva. They have a wide variety of sizes and make creating graphics extremely easy. Even if you’re not a graphic designer.
SEO for images and graphics
Another important thing you need to do when you add graphics or images to your blog posts is to create good SEO for them. If you’re not sure what SEO is or how it works, I have a section in my course How to Make Your First $1,000 Blogging that teaches you about basic SEO for your posts.
Finding free images online
There are a ton of free sources for stock images online. You can download these images and use them in your posts that way you don’t have to be a professional photographer to still have compelling photos.
FREE online sources for images:
The one thing most bloggers regret not doing sooner is creating an email list. All businesses can benefit from building a solid email list and running a blog is just one way to help you add more people to that list.
Getting emails from your blog
The best way to get people to sign up for your emails from you is to create email opt-ins.
One of the most effective ways to get people to sign up for your email list is to offer a freebie or discount of some sort. Maybe that’s 10% off your photography services or a free eBook on how to start a garden in less than an hour.
You want to make sure you have something to offer people to giving you their email. Having a solid email list can be a massive lifeline for bloggers and business owners. Having a great offer for people who sign up is a sure way to get more people on your list.
What should your emails say?
What you write in your emails is of course going to be different based off the type of business that you are running. My biggest piece of advice is making sure you are finding a way to keep them opening your emails every week.
Whether that be great stories, beautiful photos or just straight up coupons. (Coupons
Having a niche is your first start toward marketing toward your target audience. Another great way is setting up a Pinterest page that is laid out to bring in all of your potential clients.
Don’t miss the section of How to Make Your First $1,000 Blogging where I guide you through the fundamentals of laying out quality Pinterest boards that bring in clients.
What do they want to hear more of from you?
Having a blog and writing multiple posts is a great way to easily learn what your audience wants from you. For example, if you write a post all about how to garden in the winter and it gets hundreds of views each day, maybe that’s a topic you will have to talk more about!
Other ways to find your audience
Just like we talked about SEO for your images, SEO in your posts is crucial to helping your blog get in front of the right eyes.
What is SEO?
SEO stands for Search Engine Optimization. It’s how you can increase the chances of your blog being found in search engines like Google or Yahoo!
The great thing about SEO is that you can use it to specifically target the type of people you want coming to your business. It’s the best way to a blog into a business if you are able to start pulling huge amounts of traffic from major search engines.
Once you have established your blog and gotten the hang of how it all works, you can start to collect ideas on how you want to grow.
If you want to turn your blog into a business, you’ll definitely end up with a lot of work on your hands. That’s why the best thing to do is get your blog and promoting set up on autopilot.
There are great tools that are designed for just that. Tools like Tailwind for Pinterest allow you to schedule all of your pins in advance so you aren’t spending every day trying to get your pins seen in order to get more viewers to your blog.
You can also pre-write and schedule things like blog posts and emails.
The most important thing to do is never underestimate the power of your blog. Even after your business has taken off and is doing well, keep up with your blog.
The more consistent you are with your blog, the more it will get out there, the better your chances are of your business continuing on.