One of the first things I knew was super important when I started blogging was growing my e-mail list. It took some trial and error but once I figured it out, I was shocked at just how quickly I was able to see my e-mail subscribers shoot up! If you are a fellow blogger or are running a business, your e-mail list is crucial. This is because social medias like Facebook, Pinterest and Instagram are always changing the way they do things. Because things are always changing, not as many people might be seeing your content first hand. How do you work your way around this? Through your e-mail list! You have direct access to this list of people who you already know probably liked something they saw when they visited your site! So let me tell you how I grew my e-mail list from 500 to 5,000 subscribers in 1 month with these very simple methods.
*This post contains affiliate links through which I may make a commission. All thoughts and opinions are my own.
When growing your e-mail list, aside from getting yourself set up with a quality e-mail provider, you absolutely have to know your audience. There are a few different ways to figure out who your audience is:
If you have Google Analytics, make sure you are checking in on who your audience is. Google will tell you whether men or women are viewing your blog, their age range and interests. Knowing all of this information is super helpful when it comes to your e-mail list opt-in strategy. The reason behind this is because you want to know what you can do to encourage your readers to sign up for your e-mail list. If your readers are primarily between the ages of 19 and 30 and are interested in sports, it’s time to think of a good fitness opt-in for them. Perhaps some meal plans, diet strategies or even printouts to help track their workouts. Keep in mind that whatever you create also has to fit in with the niche of your blog!
Each day, week, month and year you should be able to view your top performing blog posts. Personally, I am able to see my traffic on WordPress. In fact, I was so clearly able to see my top performing posts it caused me to change my niche all together. If you are super nervous about choosing your niche, check out this totally free course to help you! Without fail, my top post was almost always Pay Off $6,000 of Debt in 6 Months. Once discovering this, I couldn’t help but wonder if maybe the free printout was why this particular post was so popular.
After reviewing my analytics, as well as my top posts, I decided to create a free print out opt-in. To do this, I first had to build up the amount of posts I had that contained free printouts.
I made sure that I took my time and made quality printouts that I myself would choose to use if given the option. If you rush through your e-mail opt-in people will take notice and you will be less likely to grow your e-mail list with ease.
After creating several posts, I compiled my printouts all onto one page and used this as my opt-in. If people signed up for my e-mail list, they gained instant access to my secret page of printouts!
My next step after getting all my printouts created was to create an appealing e-mail opt-in. Thankfully, I had already grown my list to 500 with Constant Contact and was familiar with their easy to make opt-ins. I made sure to create a photo that displayed some of my printouts so people could see their quality. Being able to see a product really helps people feel more encouraged to sign up.
I put my main focus on a pop up opt-in sign up form. In order to give people time to view my site, I chose to delay the pop up for 30 seconds. If it were to pop up right away, people would be more likely to dismiss it, especially since they haven’t had a chance to view my content. I made sure to use a good sized, clean, colorful photo and a very simple e-mail only opt-in. When creating your opt-ins with Constant Contact, you can choose to add different categories like name, e-mail or even a message. For my opt-ins, I chose to only as for e-mail addresses. I did this because I personally don’t like giving out too much of y personal information to join an e-mail list, and assumed others might feel the same way.
After creating a visually appealing pop up opt-in, I created another opt-in as the top bar on my site. You can see it here.
After my pop up opt-in, this one is the second most popular. It’s nice to have one of these in case a potential e-mail list sign up Xed out of my first opt-in. This second opt-in still gives me one more chance at having them sign up! Constant Contact makes it very easy to set up these individual e-mail list opt-ins so that you are sure not to miss any potential e-mail list subscribers!
It’s a good idea to try several different types of opt-ins as well. Not only will this help you get a better idea of what people are wanting from you, but it will also help you bring in people with different interests.
To do this, I create a Constant Contact form and am able to easily select which e-mail list I want that subscriber added to.
For example, if you sign up for my FREE 5 Day Blogging Blooper Course, you will be added to my Blogging E-mail List. If you sign up for my free printouts, then you are added to my Printout E-mail List.
Creating multiple opt-ins is super easy without even leaving WordPress. You can see in the photo that I am quickly and easily able to create opt-in forms, landing pages and autoresponders right from my side menu.
If you are not familiar with autoresponders, I will chat about them next.
Once you have your e-mail subscribers flowing in, it’s time to make sure that you don’t let your influence end here! There are several ways to continue interacting successfully in order to keep the people on your e-mail list glad that they subscribed.
An autoresponder is a great way to instantly give a good impression to new subscribers. As you saw above, it’s super easy to start setting up an autoresponder. Doing this will send out an e-mail to your new subscriber so you can give them a warm welcome. This is a good time to share any social media links with them or any products you may have.
Unless subscribers choose to get updates on each new post, I recommend giving them a weekly summary once a week. This is another thing that will take a little testing out. Constant Contact allows you to create an e-mail and then choose a date and time that you would like it sent.
After my e-mail has been sent, Constant Contact keeps me updated by letting me know how many people opened my e-mail and how many more clicked on any links I shared.
Whenever I hear about a new deal or discount going on with one of my affiliates, I try to share it naturally with my e-mail list. It’s super important to never come across as sleazy or salesy, but great to share offers you think your e-mail list might be interested in.
Another feature of using Constant Contact that I love are their helpful online courses. They will frequently have different tips and classes that help you improve your e-mail list. From subject lines to photos, to how to share your links naturally. Not only do you get access to a variety of opt ins, but you get complete guidance on how to improve your e-mail techniques.
Try out different send dates and subject lines. Pay attention to which days and which subjects get the most opens. This will help you know when to send and what to say in the future.
Implementing these different techniques helped me quickly and effectively grow my e-mail list from 500 to 5,000 subscribers in less than a month and it continues to grow every week! All it takes is a quality e-mail provider, paying a little attention and knowing your stuff!