I finally took the plunge and decided to try my hand at creating an eBook. After several rough drafts and a lot of overthinking, I finally landed on a final product and committed to selling it for one month. In just 30 days I was able to make over $1,000 in sales simply by creating an eBook based on knowledge I already had stored in my brain. If you’ve ever considered selling an eBook and aren’t sure how to create one, how to sell it, or how to promote it without being salesy, I’ve broken it all down for you. In this post we’ll cover how to plan your eBook, where to create it, what platforms to host your eBook on and how to increase your sales without doing more work!
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Turning your life experience into an eBook
One of the biggest mistakes I made when I first attempted creating digital products or eBooks is that I would try to replicate what other people were selling. My deep down belief was that I needed to create a product that would sell, and I had little faith in myself or my knowledge, so I relied on the knowledge of others.
Believe me when I say that being a copycat never works. Sure, you can put your own spin on things, but the lack of authenticity will always show through. I promise you, you don’t need anyone else’s expertise. You have life experience tucked away in your back pocket that could help you create an eBook right now. If you need help finding your sellable story, you can grab my 7 Day Plan for Creating and Selling Your eBook and I will walk you through the process of figuring out what the main topic of your eBook should be.
What should my eBook be about?
If you have experience with a particular craft like cooking or crocheting, you could create an eBook that teaches other people how. Perhaps you have overcome adversity, left a toxic relationship, or changed your lifestyle for the better. If so, you could share your knowledge in a way that helps others make changes to their lives. There really is no shortage of topics that you could focus on in order to create your first eBook.
I chose decluttering as the foundation for my first eBook. Read: How I turned my blog into a globally recognized personal brand.
Creating your eBook
Writing and designing your eBook has never been easier thanks to Canva. Canva is a graphic design app that has pre-made templates and photos available for you to use in your digital creations.
In my 7 Day Plan for Creating and Selling Your eBook I walk you through how to find eBook templates and how to change them to fit your unique style. As you can see in the screenshot below, a quick search in Canva for the term “ebook” yields over 1,000 suggested templates you can choose from.
Formula for planning your eBook
- Plan your content (In my 7 day plan I teach you how to use AI to help you)
- Choose your layout and design in Canva
- Write your content
- Review your work
- Get set up to sell
You already have the knowledge in the back of your mind, because of this, writing your eBook can be a very quick process that might only take a weekend! The length of time it takes to create your eBook will of course depend on the content you put into it.
Thanks to things like AI and quick-layout options in Canva, putting your eBook together is relatively painless and easy to do. After you’ve put the work into creating it, the next step is to start selling.
Where to sell your eBook online
There are a number of platforms you can begin to sell your eBook on. I opted to use my email provider ConvertKit because I was already using the platform and would easily be able to connect it to the blog.
The good news is that when it comes to selling something like eBooks, the process is much easier than doing creating a digital course. All you need is a platform to host your eBook on that allows you to create a simple sales page.
You can also turn to larger platforms, like Amazon or Etsy, to sell your eBook, but be aware the process is long and can require a lot of additional work. Not to mention, they will take a commission (although you can potentially reach more people.)
If you are hoping to get an eBook up and selling quickly, opting for a simpler option is the best way to go. That’s why I recommend hosting your eBook on a self-hosted platform as this can be a great way to test out whether or not your eBook would be successful on a larger site like Amazon.
The benefits of selling your eBook on ConvertKit
I have loved selling my eBook on ConvertKit for a few reasons, the top ones being:
- It’s easy to use templates
- You can start for free
- It gives you the ability to expand if you choose
- ConvertKit allows up-sells (we’ll talk about this more later)
While there are many options for selling digital products, I think ConvertKit is a highly effective, platform especially because you can start for free. This way you can test the waters of selling your eBook before you commit to any paid plans. Join ConvertKit for free.
How to promote your eBook
My biggest recommendation is to promote your eBook in a way that feels the most natural to you. When I started my photography business, the way I spread the word was through my Facebook audience. As I got into the world of blogging, Instagram was more my jam. In 2020 when Covid lockdowns hit, I took to TikTok to promote webinars, digital courses, and most recently, my eBook. Basically, start where you are and get good at selling on that one platform before you branch out into others.
Why social media for eBook selling?
The best part about opting for a social media platform like TikTok or Instagram to promote your eBook is that you don’t necessarily need a large audience to see success. The algorithms for both of these apps will work to attract a larger range of people who will relate to your message.
My biggest recommendation are to:
- Know your message
- Tell your story clearly
- Always have a CTA (Call to Action).
At the end of your video or post be sure to say, “Check out the eBook link in my bio!” This way viewers know exactly where to go to buy your eBook. I share with you more about how to craft your sellable message in my 7 Day Plan for Creating and Selling Your eBook.
Selling your eBook in multiple places
Another great thing about creating a digital product and promoting it online is that repurposing is easier than ever. If you record and post a video on TikTok, you can easily repurpose this video to Instagram, Facebook, YouTube Shorts, and Pinterest.
Pinterest (believe it or not) is a gold mine when it comes to promoting digital products because, like Google, it works like a search engine. This means people just might be actively searching for the exact eBook you just created. All they have to do is click on your “pin” and purchase. Read: 11 Ways to Make Money on Pinterest.
Upping your eBook sales
Another great way to increase your sales is to have an upsell option for your eBook. This is something that ConvertKit allows you to do really easily.
What is an eBook upsell?
An upsell is when you give people the option to add something onto their purchase. It’s kind of like when you check out at Bath and Body works and they gently let you know you can get an extra candle for only $5 more.
In the first 30 days of selling my eBook I was able to increase my sales amount by $140 by simply adding a $4 up-sell. Since the eBook I created was about decluttering, I decided to make my up-sell a smaller guide to decluttering with ADHD. This gave people with ADHD the option to get a mini guide that was customized to them that they could use in conjuncture with the original eBook.
Choosing your up-sell
Choosing an up-sell for your eBook is actually quite easy. There is a good chance that when you are putting together the content for your eBook, you will have additional information that doesn’t necessarily need to be included.
In my original eBook I included a section on ADHD, but realized it didn’t pertain to everyone. That’s why, in order to keep the eBook simple and easy to read, I removed the section on ADHD and turned it into its own smaller guide. I now have the ADHD guide listed as an upsell only for those who want the additional information.
Be mindful of this when you are working to create your book. Are there worksheets that could go along with your eBook? Maybe you could use part of a section as a bonus guide? Include these as an upsell to increase sales and make the experience better for the people who purchase your eBook!
Creating your eBook in 7 Days
Believe it or not, putting together an eBook doesn’t have to be as painstaking of a process as some might think. In my 7 Day Plan for Creating and Selling Your eBook, I have the process broken down like this:
- Day 1: Uncover Your Sellable Story
- Day 2: Leverage AI to plan your content
- Day 3 – 4: Build your eBook
- Day 5: Plan your sales page and get ready to sell
- Day 6: Plan 7 second social media shareables
- Day 7: Link your product and start sharing!
Again, a product can take more or less time depending on how much time you have and what you want your eBook to look like. If you want my basic 7 day guide to build your eBook you can click here to get my 7 Day Plan for Creating and Selling Your eBook.