TikTok is one of the most famous apps and takes this world by storm. We can say TikTok is rocking the current world. Luckily, this platform is filled with a massive group of audience. Compared with other social media like Instagram and Snapchat, TikTok mostly has user-generated content, consisting of lip-syncing, dancing videos, and more. Moreover, these videos are personalized with visual effects, filters, and AR lenses. It is different from other platforms by its tone and light-heartedness. Moreover, it helps to stand out from the usual scripted and curated content from other platforms.
TikTok’s growth is unbeatable; celebrities on this platform created great impacts. They attract lots of followers on social media. This made it convert from a hundred to a million followers. Though TikTok is globalized, it still focuses on localized content. Also, local challenges are getting more attention from locally based users. Moreover, TikTok provides suggestions to audiences for localized videos, resulting in more engagement in local videos.
This app is more comfortable and easy to use; anyone can start their first videos within simple steps.
You may ask if TikTok is good for business? Of course, yes, it’s one of the best marketing tools. TikTok is filled with younger users, so if your brands are getting tweens and twins, then this platform is perfect for your business. Using TikTok, you can creatively promote your brand and engage with your potential customers. Thereby you can increase your sales rate.
This article lets us see some of the effective ways for brands to use TikTok for their business.
Make Your Brand Searchable One
If you are active on multiple social media like Instagram, Facebook, try to use that opportunity. And start posting videos on those platforms. Link your website on TikTok account so that you can notify your followers about your site.
When your brand is new to this platform, you can make your account searchable by adding related hashtags to your videos. When it comes to hashtags, do some research to find out popular and relevant ones for your brands. It will be beneficial to follow your target audience and celebrities who belong to your industry. Try to connect with them by engaging with their videos. It helps to get recognized for your presence.
It is important to maintain your brand’s identity by expressing its personality and tone. Have your style and theme to showcase your brand to your audience.
Ensure your TikTok account has an aesthetic look and is attractive so that it will entice the people who visit your profile. It must connect or relate to your brand; it should not go out of sync.
If you are already discoverable on TikTok, ensure your newcomers know how to find your brand on social media platforms easily. Using social media, you can increase a brand’s credibility especially, on platforms like TikTok, where you have more chances to promote your brand creatively.
Stick With Your Brand’s Consistency
Don’t go out of your topics; your content should stick to your brand’s personality. Pick topics that must influence or are related to your brand. Remember, your content must highlight your brand’s voice. Post regularly to keep a constant presence. You can try posting at different times to get more engagement and to find out your audience’s active time.
High-quality is a must on TikTok to make your content most memorable. Being yourself is very important on TikTok to attract your audience. Also, it helps to create a unique image for your brand.
Take Part In Hashtag Challenges
People on TikTok love to participate in challenges, which is one of the famous and recent features. In this challenge, people will create their own videos under specific hashtags or any custom hashtag. Participating in the hashtags challenge will provide you with a wider reach and increase your engagement. Once you spot any challenges, decide whether that particular video can relate to your brand or business. If yes, then go for it and start creating videos on it.
Even you can dream up with your own content for your challenge. If you plan to start your own hashtag challenges, you need to frame a concept or idea to implement it. Keep in mind; your idea should directly impact your brand. Try to use your brand or product in your challenge. When your challenges are funny and engaging, it encourages others to get involved in them. Ensure your challenge can assist your TikTok community in engaging with your brand.
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Make Use Of Duet Features
Many users on TikTok hesitate to use duet features. But running hashtag challenges and duet features allows you to interact creatively with your audience and get maximum exposure on TikTok. When you duet with famous TikTokers, you can grow your account with active TikTok followers in a shorter time than ever. For instance, you can sing to each other, hold a conversation, reply to a dialogue, finish a conversation, or give high-five for each other and more.
Collaborate With An Influencer
Influencer marketing is one of the trending and effective ways to get audience engagement and attention. On TikTok, you have plenty of popular influencers. And they have millions of engaging followers. Using influencer marketing, you can build brand awareness and gain more exposure. Invest your time to find the right influencer for your brand. Even you can use tools to figure out influencers. While choosing them, ensure they belong to your field or industry with a higher engagement rate. Once you collaborate with them, give them a room space to implement your campaign. Remember, they know how to attract and promote your business.
Build A Strong Community
TikTok is not just creating hashtag challenges and inviting influencers; you can build a strong community for your brand. Moreover, hashtag challenges, influencer marketing requires participation and commitment. For this, you need to build engaging followers for your brand. Don’t think you have to undergo big marketing strategies to achieve such followers. By posting engaging videos regularly, you can first resonate with your target audience and then check what kinds of videos are getting more engagement with them.
Harness The Power Of User-Generated Content
Generation Z people love to engage with this platform. They like to participate and get involved in everything on this platform. So, utilize these opportunities and pull more user-generated content from them. Believe me, it’s the most worthy content to promote your brand organically. Moreover, it will give tons of reach. Hence, encourage your audience to create videos themselves while using your brand or product.
Avoid Posting Too Many Promotions Videos
You must understand, TikTok is popular for its fun and innovative user-generated content. If brands post too much direct promotion content, it may lose interest for your followers. Hence, it’s better to avoid such kinds of videos instead of thinking creatively and promoting your brand funnily and engagingly.
Try Innovative Method To Promote Your Brand
You can still promote your brand on TikTok. Before promoting your business, think of a content creator. Humor is the most important key while creating any kind of content. Because, nowadays people like to engage with funny, comedy skits than other videos. So, if you funnily present your brand, it will give more exposure to it.
For instance, you can try memes, funny music, hashtag challenges, or other user-generated content to promote your brands.
TikTok offers ads to do any kinds of business promotional activities. It has many types of ads. Each ad has its own benefits. Let us see one by one.
Brand Takeover Ads
As soon as people open the TikTok app, this ad will display on a full screen. It helps to drive more users for your brand, or you can bring them to your desired landing page or websites. Remember, only one brand can take over this ad per day. And users have the chance to skip this ad type.
Hashtag Challenges Ads
It is quite famous and is all about encouraging the users to create content that somehow influences your brand. It is a successful ad type because it tends to make the users create their own content.
Branded lens Ads
These ads have a similar Ar lens concept which is also used on platforms like Instagram, Snapchat. The branded lens ads will bring bags of engagement for your brand, particularly if you have enough followers to make your ad successful.
Like regular videos, it will appear on the “for you” page with a sponsored tag. In this ad, you can add clickable links but use appealing words like “download now,” “learn more,” “shop now.”
Moreover, using these ads, you can target specific audiences depending on their demographics.
I hope you all enjoyed this article, which will help you market your brand effectively on TikTok. Just remember, understand your audience mindset, frame content according to their preference, be on the trend, and take part in viral videos to get more engagement and audience attention.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.