Wondering how to do a low cost brand photoshoot? Here is a step by step plan on how I saved thousands on the cost of my brand photo session.

Save Thousands By Doing Your Own Brand Photography Shoot

More and more people are working to build a personal brand these days, and whenever you’re working to start your own business, it’s important to cut costs where you can. However, having quality photos for your website and/or social media is still very important. So, what can you do to get a quality brand photography shoot without breaking the bank? Recently, I found myself in desperate need of some new brand photos, but didn’t have a couple thousand dollars to put toward the cost. Instead, I got scrappy and found ways to get quality photos without the high price tag. Follow this step-by-step plan for ideas on how to save yourself money on your next brand photoshoot.

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Plan your vibe

If you are hoping to keep costs low for your brand photoshoot, make sure you know exactly what kind of look you are going for. Do you want a more boho vibe, luxury, minimalist… This will help you save time and allow you to find the perfect space in order to do your shoot.

For my latest brand photoshoot, I knew I wanted a very white, minimalist studio with a lot of natural lighting. My hope was to keep all my backgrounds similar and cohesive, so I could easily mix-and-match photos throughout my website and social media, without clashing.

Find a studio

Once you know the type of look you are going for during your photoshoot, you can start looking for available studios to rent that fit your vibe.

During my last photoshoot, the professional photographer I hired booked us a local studio to shoot in. This was something I had never heard of before and it sure would have come in handy when I was doing photography myself!

I took a page out of her playbook and looked into booking a studio near me. That’s when I stumbled upon Peerspace.

Peerspace is a website and app where you can find local places to rent for a short period of time. This isn’t just photoshoots we’re talking about! You can find spaces to rent for birthdays, weddings, work meetings, and other events as well. Save $50 on bookings over $150 when you use my referral link.

Here is a look at the natural light studio I booked in Minneapolis, MN, called Natural Studio, in the NE Arts District.

Plan your budget

Naturally, if you are hoping to keep costs low for your brand photoshoot, it’s important that you know what type of budget you are hoping to stick to. My goal was to stay under $150 for the photography studio, if possible.

That’s why I opted for a location that allowed me to book only 1 hour for a photo shoot. A lot of places on Peerspace require you to book 2+ hours.

I knew having only 1 hour would put us in a time crunch, but, because I had pre-planned all of my outfits and poses in advance, I went in knowing exactly what I wanted and hoped that would make the process much easier. *Update* I do wish I would have opted for a 2-hour session, so our photoshoot didn’t feel quite so rushed. No worries, I’ll simply book another session soon! Click here to get $50 off your booking of $150 or more.

Pre-plan poses

Taking the time to search brand photoshoot ideas on Google or Pinterest is a great place to start, so you can gather ideas on what types of poses you are going to want to do. This way you don’t need someone to direct you during the photo shoot because you’ve already gotten an idea of what types of poses you’re going to want to use.

Here are some of the brand photoshoot poses I saved to my Pinterest. We didn’t really end up following any of these exactly, but they definitely gave us a jumping-off point.

Learn how to take a good iPhone picture

When I did my magazine spread in “Marie Claire” magazine, I took my own photos at home, with nothing more than a tripod and a quick Google about “how to take stunning photos with an iPhone 11 Pro“. Here’s the quick breakdown of what I did:

  • Select portrait mode
  • Change the f-number to 3.0 for a more blurred background
  • Take the picture

Here is how those at-home, tripod photos turned out.

Wondering how to do a low cost brand photoshoot? Here is a step by step plan on how I saved thousands on the cost of my brand photo session.

Use outfits you already have

Naturally, a good way to keep costs low for any brand photoshoot is by sticking with outfits you already have. Yes, it always feels good to have some brand new photos, but a good way to save money and ensure that your photos look and feel like you is to start with what you have.

Which clothing items make you feel and look the best? Are there certain colors you want to be sure to work with?

Taking the time to plan your outfits in advance will help you save time during the actual photoshoot itself, which is crucial if you book on a time crunch. Remember, if you want to book a longer session, you can use my link to save $50 on a booking over $150.

Hire a friend

Another great way to cut costs on your brand photoshoot is by paying a friend to help you take photos, instead of a professional photographer. Naturally, you are going to want to choose a friend who has a more artistic eye and/or experience with photography, if possible.

Like I mentioned above, I have done photoshoots myself using nothing but a tripod, but in the interest of saving time, and being able to get a variety of angles and shots, having a friend on board can be a great addition.

Having a friend come along that I trusted to help me get good angles, and natural smiles, was one of the smartest things I’ve ever done. As much as I love my previous professional photos, I can’t deny that my natural personality came out a lot more during this photoshoot with a friend.

Don’t shy away from public places

After our photoshoot through the studio that we booked on Peerspace, my friend and I decided to have lunch at a local restaurant right next door and I absolutely loved the vibe.

When originally planning my poses, I had selected a few images working in a coffee shop. You know the one, laptop out, coffee in hand. Because I booked such a short timeframe at the studio, we didn’t end up having time to take those laptop photos I was hoping to capture. That’s why we took the opportunity to snap a few quick photos before we ate lunch.

I’m still working at upping my comfort zone when it comes to taking pictures in public, so we only got a few, but they were exactly what I was hoping for. However, if you are looking to keep costs low for your brand photoshoot and are comfortable taking pictures in public, this is definitely a genius tip to try!

Wondering how to do a low cost brand photoshoot? Here is a step by step plan on how I saved thousands on the cost of my brand photo session.

Download photo presets

If you aren’t sure how to edit your photos, there are tons of influencers who have pre-made photo presets that you can download.

I opted for sticking with editing my photos in iPhoto, but as someone with photography experience, this may have been easier for me than it is for others. This is why having photo presets can be a God-send. You can simply change the look of your photos with a tap of a button.

Edit images in Canva

Additionally, you can work to edit your photos in Canva! Here are some examples of before-and-after photo edits I was able to make in Canva using only my $13 per month membership!

Not only can you change colors and remove blemishes and scars through Canva, but you can also use their new AI technology to add or transform photos entirely. In the photo below, I wanted to use that same pop of pink that I have in my other photos, so I asked AI to add a pink coffee mug to the top of my stack of books.

Workout a deal with a local photographer

Of course, sometimes the hassle of DIY is a bit too much and you just want a professional to do the work! I get it. If this is the case, be sure to shop around when it comes to finding a brand photographer in your area.

Sometimes a photographer might be willing to work out a deal, if you plan on booking several sessions with them every 6 months to a year. Just remember to set your price range and work to find someone that fits in that mold.

If you just can’t seem to swing the price, just remember you have options for ways to get great brand photos without paying thousands!

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Wondering how to do a low cost brand photoshoot? Here is a step by step plan on how I saved thousands on the cost of my brand photo session.

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