Trust me, I am just as surprised as you are at this title. When I started my blog as a food and fitness blog in March 2017, I never would have imagined starting over with a whole new niche in September 2017. My life and priorities took a major flip and I decided the blog should come along with me (even if it meant I had to give up on the idea of making money from it.) Well, to my surprise, the blog did the exact opposite; it sky-rocketed and started making money. Now, this doesn’t mean that if you start trying to make your blog just like mine you’ll be successful. Quite the opposite. I say make your blog as unique to you as possible. Put the statistics and worry aside and stick to what you know and who you are. After that, let me share with you the strategies and techniques I used to tell you how I increased my blog traffic from 10K to 125K in 3 months!
*This post contains affiliate links. For more information, see my disclosures.
Before I even started my blog, I researched blogging like a mad woman. I tore Pinterest apart finding as many posts as I could from well established, experienced bloggers. Then I decided to invest in Abby Lawson’s course, Building a Framework and one thing Abby taught me was that quality content is your top priority! This is the Golden Rule of blogging and I’m going to be honest, I sort of ignored it for a while. I mean, I thought my content was quality; but truthfully, I rushed through a lot of it. Somehow I spent all day creating half-assed content (excuse my language) and obsessing over the images versus the words. Whoops.
Whenever I read this there was a part of me that thought, “Yeah, yeah, we get it, we should write good stuff.” (Insert eye roll her.) Now that I’m almost a full year into this blogging gig, it’s all become crystal clear why this is the Golden Rule.
Why quality content is so important:
Showing people time and time again that you are busting your butt to only give them your absolute best creates trust and a relationship that they can count on. Naturally, they are going to want to read what you put out more often, they are going to tell people or share to their social medias, they will click your internal links and your affiliate links and they will want to come back for more. So, so, so important.
If I didn’t up my content game I wouldn’t have pages that get thousands of views each day! They would have easily fizzled out and died because no amount of social media promotion can make up for lack of content!No amount of social media promotion can make up for lack of content! Click To Tweet
Before we dive into the “how,” let me show you the proof. (Excuse the blurry screen shot.) In October 2017 my total monthly views were at 10,375. Now THAT was amazing. I told all my friends because that was over twice what my last 2 months had been. November made it into the high 20,000s, and December was pushing 40K. When I wrote down my goals for the month of January, I got a little “gutsy” and wrote down 60,000 page views. It felt daring and scary, but I really felt like I could do it…and WOW! I hit that goal before the month was even half way over and it just kept going. In fact, in one day I had just under 10K page views. The same number I had been so excited to get in a month just 3 months before.
How in the world did I make this happen? Whatever I did, I knew I wanted to keep it happening, so I thought back to the few minor changes I had made in my blogging promotion, scheduling and organization and I made sure to keep it up.
Yes, you absolutely have to share to your other social media outlets. You don’t have to be perfect at all of them, but just do your best to share to them.
It’s also crucial not to spend too much of your time promoting on social medias that really aren’t bringing in any page views. For me, that was Instagram. This made me so sad because I love Instagram, but Instagram didn’t love me. If you feel like adding me out of pity, go ahead HAH, I’ll leave the link here! Of course, I kept sharing to Instagram, but I stopped making major time consuming efforts in order to build my Insta following.
The social medias I promote on after every post:
Pinterest has always been my biggest traffic driver and I would always get a few friends and family who would click over from my Facebook, but nothing major. However, I realized the major change in my traffic for the month of January came from Facebook! So let me break down the steps I took and I promise, they weren’t really that hard.
At this point , I was already a part of different blogging groups on Facebook that help one another share content, but I decided to “up my game” and join some more.
How to find blogging groups
To find blogging groups that share one another’s content just simply search the terms, “blog,” “blogger,” or “blogging” on Facebook and you will be opened up to a huge world of blogging groups. I say join as many as you can. Most of them have brief questionnaires they will ask before they add you to the group. Things like, “What’s your URL” and “Promise you’ll share?!” Nothing major. After you click to join, be sure to keep an eye in your notifications so you know when you have actually been accepted to a group.
The low down on blogger share groups
Most blogging share groups have daily shares. For example: Mondays is Pinterest, Tuesday is Twitter, Wednesday is Facebook…be mindful of which groups have these easy shares and always make sure to read the rules because each group will have different ones.
There is a little bit more to making sure you get the most out of of these groups, but I will talk about that in a little bit.
Notice how I said people, not bloggers. Contributing to blogging groups is helpful, for sure, but finding groups that are focused on things you write about is even better! I started seeking out minimalist groups, frugal family groups and other types of groups where people may be interested in reading my content. Doing this is absolutely genius because you already know these people are interested in what you’re talking about. While blogging groups are helpful, having a food blogger share my content on how to keep a budget might not be interesting to most of their readers and therefore may go greatly unappreciated.
When sharing to blog groups that have similar interest, you will also get the chance to engage in conversations that interest you. Often times people will give me their opinions or ask questions about the posts I share and this allows me to connect more with my potential audience and gather new ideas for future posts.
The second I started sharing my posts to like-minded groups, my Facebook traffic shot through the roof. While I love this major change in my traffic, I will be honest, I still get nervous sharing because I don’t want to be an over-sharer. The last thing I want to do is come across as a spammy blogger that is interrupting everyone’s good time. That’s why I space it out and only share if I really feel the people in these groups will benefit from the content. That means, sometimes I don’t share anything to these groups at all. Content is key and so is your character!
As you start joining blogging groups and Facebook groups that are in your niche, make sure you write them down! In fact, I’m going to encourage you to do a little studying in order to make the absolute most of your Facebook promotions!
Getting organized in blogging groups
I have created an easy to follow printout that goes along with your blogging group organization so you can easily keep track of which groups you should be sharing to and when.
Get your Blogging Group Schedule Printout
Getting organized in Facebook groups
Don’t worry, I have an easy to fill out printout that goes along with these groups as well. You can easily separate each group into categories so you know what posts to share where.
Get your Facebook Groups Printout here.
Be true to you. The second I got real with who I was and how I live, is the same second that the whole blogging game changed for me. Do your research, invest your time and finances if need be but most of all, make sure you are being a genuine person. You got this blogger!
Blue Host – Blue Host is my personal hosting site that I have used since the beginning of my blog. Check out my easy step by step guide to get yourself all set up: How to Start a Blog. The best part is, you can get started for as little as $3.95 a month!
Building a Framework – Building a Framework is the best course for getting a new blog up and running. I purchased Building a Framework early on in my blogging career and it completely changed the way I blogged. Abby teaches everything from how to start to how to start making a profit.
Food Blogger Pro – Food Blogger Pro is a terrific online course you can take that was created by the creators of Pinch of Yum. They have seen tremendous growth from their food blog and share all their knowledge with you to help you succeed as well.
JetPack – Jetpack offers so many features to keep your site safe and secure. With backups, site monitoring and spam protection.
Linqia – Linqia is a great way to start working with brands. You fill out your profile and the brands come to you!
MailMunch – MailMunch helps you to create visually appealing e-mail opt in forms to help get people signed up for your e-mail list!
MyTheme Shop – A huge variety of WordPress themes to help you find the perfect look for you blog.
Optin Monster – Optin Monster is the perfect way to help get subscribers to your e-mail list. You can easily creat friendly pop ins that encourage readers to sign up for more!
Pitch Perfect Live – Pitch Perfect is a course I took hosted by successful blogger, Jenny Melrose. She will walk you step by step through how to pitch to brands and what to do once you’ve got them.
Share a Sale– Share a Sale is a great place to find a ton of affiliate programs that fit your niche.
Tailwind – Tailwind is a great scheduling tool to help with your Pinterest posting and Instagram sharing. It takes a lot of time and guesswork out of building your social media so you can spend your time doing other things.
ThemeIsle – ThemeIsle has a huge variety of WordPress themes. You can choose a theme or even sign up for a membership to get 100% access!
WooComerce – The best way to sell your products for an online shopping experience!
WordPress – I have used WordPress from the second I created my blog and have not been let down once. They have a huge variety of themes that are easy to use so that you can be unique without being over-the-top!